Why faxes are still relevant and why organizations need to stop telling customers that physical copies of documents are needed
I recently moved from the retail industry to consumer
banking.
Most people are aware that banking is a serious industry
which requires participants of any financial transaction to leave a paper
trail. That is why in spite of being in the digital age, retail banks still
require customers to fill out paper slips when making deposits or withdrawals. The
paper trail is especially important after 9/11, since governments all over the
world have engaged the help of financial institutions (or in fact, forced them
to with the passage of laws) to detect, report, hinder and obstruct money
laundering or sending money for purposes of terrorism.
When I gave a presentation to an undergraduate communication
class three years ago on the theory of the
diffusion of innovations, I mentioned that the financial industry was the
first to make use of the telegram for arbitrage and to profit from the
first move from the latest news (such as for futures
trading).
It therefore came as a surprise to me that in my new job, faxing
documents to corporate headquarters (rather than scanning the originals and
emailing digital copies) was standard operating procedure. What,
you say? Banks offer – and in fact encourage – customers to sign up for
internet banking nowadays. Why would
they still use fax machines so frequently?
Ironically, the reliance on fax machines is due to
technology. Because bankers (and I use the term loosely to describe any bank
employee who has access to banking operations) have access to customer accounts
and by extension, customers’ money and other sensitive personal information
(including where customers spend their money), banks are often prime targets
for malicious hackers. Because an organization’s online security is only as
strong as its weakest link, bank management take no chances and limit
access to the internet to employees who really have a need for it. Most bank employees
thus have only access to the company intranet through their workstations.
With only access to company intranet, bankers can’t receive
email from outsiders (such as contractors, suppliers and customers). The only
way for you to send them documents through a wire or cable is by fax. That is
why your bank and credit card company insist that you fax documents to them
instead of emailing them.
Some entry level customer service representatives explain to
irate and bewildered customers that only faxes are accepted because the
organization requires a hard copy of the document. Even if hard copies are
preferred over soft copies (because of the requirement or need to file), one
could email the organization the document and have them print it out. It has
nothing to do with that they require physical copies because last I checked,
all banks had at least two laser printers in each branch. It has to do with
online security. When have you ever heard of a fax machine being hacked and
sensitive information was stolen?
These employees fail to understand the
bigger picture when they explain to customers the policy regarding the need
for physical copies. They don’t even have to understand anything about IT
security – they only need to know that they have no access to the internet. Someone
explain to them, please, and save their organizations from embarrassment.
If you like this blog, please like it on Facebook! You may also want to visit my other blog, I Lost My Job Because of Social Media and follow me on Twitter (@nicholas_cheong).
If you like this blog, please like it on Facebook! You may also want to visit my other blog, I Lost My Job Because of Social Media and follow me on Twitter (@nicholas_cheong).
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